What is the Daily Intake Guide?
The Daily Intake Guide provides consumers with easy-to-understand information about the composition of a
product and its relevance to their diet.
The Daily Intake Guide is the presentation of ‘thumbnails’ on a product’s packaging, which indicate the
amount per serve for energy and the six nutrients – protein, carbohydrate, sugars, fat, saturated fat and
sodium – and the percentage of daily intake these represent per serve.
The Daily Intake Guide helps consumers make informed choices as it clearly shows what is in a serve of a
particular product and the percentage it contributes to a daily diet.
In line with the Food Standards Code, the ‘daily intakes’ in the thumbnails are based on those for an
average adult diet of 8700KJ, including food and drink.
An individual’s intake may vary dependant on their energy needs and lifestyle. The Daily Intake Guide
should be used as a guide only, not a prescribed amount. If consumers would like more information, or
would like to calculate their own daily intake for energy, they should log on to www.mydailyintake.net
While the Daily Intake Guide is not indicated for children, the program website includes an easy to use calculator, to help work out daily intake guides for children.
The Daily Intake Guide has the support of iconic Australian brands such as Nestle, Kraft, Campbell
Arnott’s, Kelloggs, Unilever, Mars Australia, Cadbury Schweppes, George Weston Foods, Smiths and
PepsiCo. Nearly 500 products now display the Daily Intake Guide thumbnails.
A standardised system, employed by Australian manufacturers, will empower consumers to make
informed purchasing decisions.